McDonald’s McValue: McDonald’s global sales at outlets open for at least a year dropped by 1.5% between July and September—its biggest decline in four years. In response, the fast-food giant has announced the launch of a new “McValue” menu starting January 7, aiming to offer savings and attract customers amid rising inflation.
The McValue platform will feature the existing $5 Meal Deal and a new ‘Buy One, Add One for $1’ option, allowing customers to mix and match menu items for added affordability.
What is the McValue Menu?
The McValue menu offers two primary features designed for flexibility and savings:
- $5 Meal Deal: Previously launched in June, it includes a combination of popular menu items at a fixed price.
- ‘Buy One, Add One for $1’: Customers purchasing one full-priced McValue menu item can add another item of their choice for just $1.
What’s on the Menu?
McValue Breakfast Options
- Sausage McMuffin
- Sausage Biscuit
- Sausage Burrito
- Hash Browns
McValue Lunch/Dinner Options
- 6-pc. Chicken McNuggets
- Double Cheeseburger
- McChicken
- Small Fries
McDonald’s Commitment to Customers
Joe Erlinger, President of McDonald’s USA, emphasized the company’s focus on providing value that resonates with diverse customer needs:
“We’ve worked closely with our franchisees to create a new platform that will let our customers define value on their own terms.”
Cory Watson, McDonald’s National Value Chair for 2025, reiterated the importance of affordability:
“No matter the city or state, they’re telling us how important it is for them to find their favorite meals at affordable prices. And we couldn’t agree more.”
Slowing Growth and International Impact
McDonald’s reported a 2.1% drop in international sales, particularly in markets like France and the UK. Additionally, net profits declined by 3% to $2.3 billion due to reduced consumer spending in China and ongoing conflicts in the Middle East.
The new McValue initiative aims to address these challenges and strengthen McDonald’s position in a highly competitive market. With its initial launch in the US, customers are expected to enjoy greater flexibility and affordability, which could pave the way for similar offerings in international markets.
